A couple days ago, the Sci Fi Channel announced it was changing his name to Syfy. No kidding!
Here’s what Tim brooks, who helped launch Sci Fi Channel when he worked at USA Network, said about it: “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”
"Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like Star Wars, they don’t think it’s science fiction; they think it’s a good movie.”
“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.” Read the entier article here.
Well, I hope they don’t end up distancing themselves from their loyal, “geeky” fans, like me, with that silly move. :-/